Insights
Insights
Articles on technology, industrialized construction and how construction becomes a product business. Written by Oliver David Krieg.
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Your Building Is Already 48% Pre-Manufactured
Part one of two: Introducing a standardized way to measure prefabricated value and cost in construction
Nov 3, 2026
6 min read -
From projects to products
Construction redesigns its product every time it sells one. What changes when a company treats its building system as a product.
Oct 19, 2026
2 min read -
LinkedIn
Growing the mass timber industry in Canada
Canada can build an all-Canadian value chain from forests to cities. Where government can create the demand, and where it can help build the supply.
May 12, 2025
5 min read -
LinkedIn
AEC start-ups are failing. We shouldn't panic.
A dozen bankruptcies sound scary. In an industry that is reinventing itself, they are what progress looks like.
Aug 19, 2024
3 min read -
LinkedIn
Product Platforms and Industrialized Construction (3/3)
Or how we can solve the housing crisis - Part 3: Parametric Software Workflows
Dec 5, 2023
4 min read -
LinkedIn
Product Platforms and Industrialized Construction (2/3)
Or how we can solve the housing crisis - Part 2: Manufacturing Innovation
Nov 28, 2023
3 min read -
LinkedIn
Product Platforms and Industrialized Construction (1/3)
Or how we can solve the housing crisis - Part 1
Nov 21, 2023
3 min read